[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.chezak.cz\/helena-rubinstein\/#Article","mainEntityOfPage":"https:\/\/www.chezak.cz\/helena-rubinstein\/","headline":"Helena Rubinstein","name":"Helena Rubinstein","description":"Zna\u010dka kosmetiky Helena Rubinstein nen\u00ed rozhodn\u011b notoricky zn\u00e1m\u00e1. P\u0159esto je to zna\u010dka velmi \u00fasp\u011b\u0161n\u00e1 a zakladatelka firmy, po n\u00ed\u017e se zna\u010dka jmenuje Helena Rubinstein, rozhodn\u011b v dob\u00e1ch sv\u00e9ho \u017eivota pat\u0159ila mezi nejbohat\u0161\u00ed \u017eeny sv\u011bta. Pro\u010d tato zna\u010dka, kter\u00e1 vznikla v roce 1902, nen\u00ed tak notoricky zn\u00e1m\u00e1 jako nap\u0159\u00edklad Avon nebo L´Oreal? Jednodu\u0161e proto, \u017ee se […]","datePublished":"2020-09-03","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.chezak.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.chezak.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/33549a3bd69022b5544ec751c6f690d75868252394a5ec007d9ed3f2c30f7874?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/33549a3bd69022b5544ec751c6f690d75868252394a5ec007d9ed3f2c30f7874?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"chezak.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.chezak.cz\/wp-content\/uploads\/img_a308132_w2082_t1519248905.jpg","url":"https:\/\/www.chezak.cz\/wp-content\/uploads\/img_a308132_w2082_t1519248905.jpg","height":0,"width":0},"url":"https:\/\/www.chezak.cz\/helena-rubinstein\/","about":["Firmy"],"wordCount":372,"articleBody":"\tZna\u010dka kosmetiky Helena Rubinstein nen\u00ed rozhodn\u011b notoricky zn\u00e1m\u00e1. P\u0159esto je to zna\u010dka velmi \u00fasp\u011b\u0161n\u00e1 a zakladatelka firmy, po n\u00ed\u017e se zna\u010dka jmenuje Helena Rubinstein, rozhodn\u011b v dob\u00e1ch sv\u00e9ho \u017eivota pat\u0159ila mezi nejbohat\u0161\u00ed \u017eeny sv\u011bta.\tPro\u010d tato zna\u010dka, kter\u00e1 vznikla v roce 1902, nen\u00ed tak notoricky zn\u00e1m\u00e1 jako nap\u0159\u00edklad Avon nebo L´Oreal? Jednodu\u0161e proto, \u017ee se jedn\u00e1 o exkluzivn\u00ed a n\u00e1kladnou zna\u010dku, kter\u00e1 je ur\u010dena pro ty nejn\u00e1ro\u010dn\u011bj\u0161\u00ed a nejbohat\u0161\u00ed \u017eena.\tPoj\u010fme si o Helen\u011b Rubinstein coby podnikatelce n\u011bco \u0159\u00edci. Inspiruj\u00edc\u00ed je jist\u011b jej\u00ed zaj\u00edmav\u00e1 strategie, \u010d\u00edm dra\u017e\u0161\u00ed, t\u00edm obchodn\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. To ov\u0161em neznamen\u00e1, \u017ee by prod\u00e1vala p\u0159edra\u017eenou kosmetiku. Helena Rubinstein se \u0159\u00eddila v\u011bdeck\u00fdmi \u0159e\u0161en\u00edmi v p\u00e9\u010di o ple\u0165 a stoj\u00ed u zrodu nejv\u011bt\u0161\u00edch \u00fasp\u011bch\u016f kosmetiky 20. stolet\u00ed – modern\u00ed \u0159asenky a vod\u011bodoln\u00e9 \u0159asenky.\t\t \tZa\u010dalo to kr\u00e9mem na ple\u0165Co tomu v\u0161emu ov\u0161em p\u0159edch\u00e1zelo? Narodila 25. 12. 1872 se v ortodoxn\u00ed \u017eidovsk\u00e9 rodin\u011b v Krakov\u011b. Nen\u00ed bez zaj\u00edmavosti, \u017ee byla sest\u0159enic\u00ed v\u00fdznamn\u00e9ho filozofa Martina Bubera.V roce 1886 emigrovala ke sv\u00fdm p\u0159\u00edbuzn\u00fdm do Austr\u00e1lie, zm\u011bnila si sv\u00e9 rodn\u00e9 jm\u00e9no Chaja na Helena, vyrobila prvn\u00ed ple\u0165ov\u00fd kr\u00e9m podle receptu sv\u00e9 matky a zalo\u017eila svou prvn\u00ed firmu. V roce 1915 odch\u00e1z\u00ed se sv\u00fdm prvn\u00edm man\u017eelem do USA a zakl\u00e1d\u00e1 Helena Rubinstein Incorporated.Byla, tak jako ostatn\u011b mnoz\u00ed \u00fasp\u011b\u0161n\u00ed podnikatel\u00e9, velkou milovnic\u00ed um\u011bn\u00ed. Zalo\u017eila dokonce nadaci – Helena Rubinstein foundation.Jej\u00ed \u017eivotn\u00ed p\u0159\u00edb\u011bh – p\u0159\u00edb\u011bh \u00fasp\u011b\u0161n\u00e9 podnikatelky, kter\u00e1 za\u010d\u00ednala od p\u00edky, se stal dokonce inspirac\u00ed pro muzik\u00e1l War Paint. Tedy inspirac\u00ed byla p\u0159edev\u0161\u00edm rivalita Heleny Rubinstein s jej\u00ed nejv\u011bt\u0161\u00ed rivalkou Elisabeth Arden zakladatelkou kosmetick\u00e9 firmy t\u00e9ho\u017e jm\u00e9na.\u00dasm\u011bvn\u00e9 je, \u017ee Elisabeth Arden byla skotka a Helena Rubinstein \u017eidovka. Pro\u010d je to \u00fasm\u011bvn\u00e9? Proto\u017ee skot\u00e9 a \u017eid\u00e9 v\u017edy byli pova\u017eov\u00e1n\u00ed za velmi \u0161etrn\u00e9 a z\u00e1rove\u0148 podnikav\u00e9. N\u011bco na tom patrn\u011b bude.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Helena Rubinstein","item":"https:\/\/www.chezak.cz\/helena-rubinstein\/#breadcrumbitem"}]}]